HootSuite Launches Social Compliance Powered by Global Relay
VANCOUVER, CANADA – May 21, 2012 - HootSuite, makers of the market-leading social media management system, are launching HootSuite Social Compliance for financial services professionals. HootSuite has strategically partnered with Global Relay, the leading cloud-based message archiving, search, and surveillance tool for the financial services industry, to provide the most comprehensive social media pre-approval and archiving solution in the industry.
“More than 10% of our Enterprise clients are in financial services,” says HootSuite CEO Ryan Holmes. “They need tools to create social media campaigns that are not just effective but compliant.” With HootSuite Social Compliance, clients can tap HootSuite Enterprise for social media engagement, collaboration, analytics, security and training while also managing review and supervision of social media communications from their Global Relay Archive.
Firms are able to archive, search, and monitor social media based on specific metadata fields, including:
- Message Content: copy contained within the original social tweet, message or post
- Social Profile Name: name of the social network profile that sent the message
- Social Profile Type: social network that the message was sent on
- Post User: email address of the HootSuite user that created the message
- Post Date: date that the message was originally posted
- Creation: date message was originally created, approved, or scheduled
- Modification: if message was scheduled or on an approval queue, the user who last modified a message, or the date it was last modified
Pre-review tools finally bring compliance officers into the social media approval queue. Plus, HootSuite Social Compliance features integration with all social networks – including Twitter, Facebook, FourSquare, LinkedIn, Google+ Pages – and HootSuite’s powerful collaboration tools for working in teams and assigning granular permission levels.
HootSuite’s social media expertise perfectly complements Global Relay’s depth of expertise in message archiving for the financial services sector,” said Shannon Rogers, Global Relay President and General Counsel. “This partnership will provide financial firms with a combination of the two best tools on the market for social media content management, compliance and pre-approval.”
“I am thrilled to see integration of compliance and archiving into Hootsuite’s social media dashboard.” says President of Financial Social Media, Amy McIlwain, an educational provider within the space. “We have been longtime fans of their platform for social media management and with this new addition there is no need to go anywhere else.”
Blog Post: http://blog.hootsuite.com/hootsuite-compliance
Landing Page: http://library.hootsuite.com/forms/compliance
For more information about HootSuite, and to arrange an interview with CEO Ryan Holmes, please contact Sandy Pell by visiting the media kit: http://media.hootsuite.com/media-kit
HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and new Google+ Pages, plus a suite of social content apps for YouTube, Flickr, Tumblr and more. For more information please visit www.hootsuite.com.
About Global Relay
Global Relay is the leading cloud-based message archiving, search, and surveillance solution for the financial services industry. Global Relay Archive securely captures and preserves email, instant messaging, BlackBerry, Bloomberg, Thomson Reuters, social media and more — with BlackBerry, iPhone, iPad, Android, Outlook and web access. Global Relay’s 15,000 customers in 90 countries include broker-dealers, hedge funds, investment advisors and public companies, as well as 22 of the top 25 global banks. Global Relay has strategic partnerships worldwide, including a global Strategic Partnership with Thomson Reuters for compliance archiving. For more information please visit www.globalrelay.com.