HootSuite Media Kit

This page contains resources for HootSuite company and brand information which may be used for editorial and publishing purposes.

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Media Team
Email: media@hootsuite.com

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Email: events@hootsuite.com

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HootSuite Enterprise: Your Social Relationship Platform

Social Media is Sweet: A HootSuite Story


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Brand Name

Operating Name: HootSuite
Legal Name: HootSuite Media, Inc.

HootSuite™ is a trademark of HootSuite Media, Inc.

Company Address

HootSuite
#5 – East 8th Avenue
Vancouver, V5T 1R6
CANADA

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Company Description

Tagline:

Social Relationship Platform

25 words:

HootSuite helps teams execute social media strategies across multiple social networks like Twitter, Facebook, LinkedIn and Google+ Pages from one secure web-based social relationship platform.

50 words:

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting.

100 words:

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more.

 

HootSuite HQ Office Photos

Photos of HootSuite’s HQ office space in Vancouver, British Columbia. All photographs can be used with proper attribution.

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HootSuite Fast Facts

  • The world’s widely adopted social relationship platform, with over 8 million users around the world (175+ countries)
  • Pioneered the social media management space when it launched in 2008
  • Over 400 staff located in Vancouver, San Francisco, New York, Hong Kong, London, Sydney, Singapore and others
  • Preferred, certified partner of Facebook, Twitter, LinkedIn and Google+
  • Notable Enterprise customers include 744 of the Fortune 1000, as well as WWF, Virgin, Sony Music among others
  • HootSuite’s latest Q4 2013 company updates
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Brand Assets

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Ryan Holmes, HootSuite CEO

Click image for larger version

Ryan Holmes is the CEO of HootSuite. Thought leader, dog lover and serial entrepreneur, he has redefined the face of social media – bringing Twitter, Facebook and other social networks out of the dorm room and into the boardroom.

Holmes has grown HootSuite from a lean startup to a global leader in social media with over 8 million users, including 744 of the Fortune 1000 companies. A college drop-out, he started a paintball company and pizza restaurant before founding Invoke Media, the company that developed HootSuite in 2009.

Today, Holmes is an authority on the social business revolution, quoted in The New York Times and Wall Street Journal and called upon to speak at TEDx and SXSW Interactive Conferences. An angel investor and advisor, he mentors startups in Canada and around the world. Through HootSuite University, Holmes partners with major universities to deliver social media coursework to the next generation of business leaders.

History

Ryan grew up in Vernon, British Columbia, with no electricity, yet managed to be a technologist from a young age. Starting into entrepreneurship early at only 6, Ryan was busy salvaging lumber and nails at $0.01 per nail; at age 12 he was washing local stores’ windows for spare cash; at 16 he started his own paintball field; and by 23 he owned his own pizza restaurant. All of these experiences taught him about running his own business and marketing it to those who mattered; the pillars of entrepreneurship. This experience, combined with a long-standing passion for computers and the internet scene, prompted Ryan to found Invoke Media, a company specializing in the construction of websites and the business that ultimately lead to HootSuite’s creation in late 2008.

Invoke had created software for businesses to run contests online. Companies utilizing the software began asking for social media support backing their contests. It was in providing this support that Invoke saw a need for a management tool that would help clients avoid having to continuously log in and out of various social media accounts and prevent team members from stepping on each other’s toes.

In September, 2008 the HootSuite concept was drawn out and the product launched later that fall. What started off as a three-man project within Invoke quickly turned into something bigger. Everyone involved realised the potential and popularity of this new tool and within only a year (October 2009), HootSuite was incorporated and separated from Invoke. By November of 2010, 1 million people across the globe were using HootSuite and the company’s growth has quickened ever since.

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Funding Participants

  • December 2009: Series A funding of $1.9 million through investors Hearst Interactive Media, Blumberg Capital, angel investors Geoff Entress, and Social Concepts.
  • September 2011: $3 million convertible debt financing from current investors Hearst Interactive Media and Blumberg Capital, angel Geoff Entress, and new investor Millennium Technology Ventures.
  • March 2012: Secondary venture capital transaction of $20 million by OMERS Ventures to encourage the company’s continued growth.
  • August 2013: $165 million to fuel growth and innovation from Insight Venture Partners, Accel Partners, and OMERS Ventures series B financing.
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HootSuite Social Network Partnerships

  • Twitter: Certified Product
  • Facebook: Preferred Marketing Developer
  • LinkedIn: Social Media Management Partner
  • Google+: Official Launch Partner
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HootSuite App Directory

The HootSuite App Directory hosts a collection of 90+ extensions and applications including YouTube, Flickr, Tumblr and more that HootSuite users can add to their dashboard to create a customized experience. For those interested in applying to HootSuite’s API or SDK program, please visit the Developers page.

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