HootSuite Integrates with Webtrends to Connect Social Media Messages to Website Conversion Metrics

The integration between HootSuite Enterprise and Webtrends On-Demand connects social media messages to website conversions and stats, resulting in a detailed breakdown of the impact social has on organizational and departmental objectives.

VANCOUVER, BRITISH COLUMBIA–(Marketwire – Oct. 2, 2012) - Today HootSuite announces a new integration with Webtrends Analytics, widening the scope of measurement tools available to HootSuite Enterprise clients. The HootSuite-Webtrends integration provides the performance data organizations need to properly evaluate the return of investment of their social activities. The auto-generated reports can be customized to show connections between social media messages and website conversion statistics, providing the level of measurement consistent with SEM and display ad markets for accurate comparison across channels. The integrated HootSuite-Webtrends capabilities are now available free to HootSuite Enterprise and Webtrends Analytics On-Demand clients.

HootSuite Enterprise clients with Webtrends Analytics On-Demand can now access closed loop reporting for social and answer questions such as:

  • Messages: Which message types result in the highest number of conversions? What are the best practices for increasing specific on-site actions? Which words drive the most conversions?
  • Social accounts: Which Twitter account or Facebook Page is the source of the most valuable traffic? Is there a business case to invest more resources in organic online engagement? Should more or less social accounts be managed?
  • Social networks: Which platform is providing the greatest return on the brand page: Facebook, Google+, LinkedIn, Twitter? Where is engagement strong, and where is it weak?
  • Time of day: Which time of day is most effective to drive high-quality traffic to the website? When is the target audience on social and looking to buy?

Businesses, departments and teams will be able to act upon the data provided from this integration in a timely fashion, modifying their social tactics to drive higher conversions online. The automated reporting significantly reduces time spent compiling data and presents it in readily understood and relevant terms that stakeholders need to see. This granular level of insight shows how effective social media engagement tactics are in bringing about website conversions, and ultimately the impact it has on an organization’s bottom line.

“Every organization must continually evaluate and optimize the social media ROI of each department’s publishing and engagement efforts. For that you need measurement-driven management, and the HootSuite-Webtrends integration helps satisfy that need,” says RyanHolmes, CEO HootSuite. “This partnership is another example of HootSuite’s commitment to our clients’ success, and to providing the market-leading functionality that our Enterprise clients expect.”

“At Webtrends, we believe that analytics drive insight and insight drives more effective digital marketing,” said Alex Yoder, CEO, Webtrends. “Our new partnership with HootSuite will provide marketers with unprecedented insights into social media engagement and effectiveness leading to valuable, quantifiable, and repeatable social media marketing optimization for organizations of all types.”

HootSuite and Webtrends will host a webinar on how enterprises can grow and realize value from their social media investments on October 16th, 2012 at 2PM EDT (11AM PDT) entitled ScalingSocial – Actionable Data for Every Department.

More Information:

About HootSuite

HootSuite is a social media management system for businesses and organizations to collaborate across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. To learn more, visit: http://www.hootsuite.com.

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.

Screenshots:

Message by Send Day of Week: Webtrends two-dimension conversion report broken down by the social message that drove the conversion activity on specific weekdays. 

Send Hour: Webtrends conversion report broken down by the send hours that were most successful in driving site traffic and conversions.

Social Network Type: Webtrends conversion report broken down by the social network that drove the visits/conversions.